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Are you failing to look at the long-term unemployed?

New research is corroborating a long-held anecdote that those individuals who have been out of work for a considerable time are less desirable by hiring managers and recruiters. As a staffing professional, do you ask yourself why you may be passing up a person who is part of the massive group of Americans who fall under the long-term unemployed category?

Who are the long-term unemployed?

According to the latest report from the U.S. Department of Labor, in March 2013, there were 4.6 million people who were classified as long-term unemployed (those workers who have been jobless for 27 weeks or more). Those 4.6 million make up 39.6 percent of the total unemployment number. Sadly, new research is indicating that employers will rarely, if ever, consider hiring from this large pool of candidates.

But, who are these long-term unemployed individuals? According to a 2010 Congressional Research Service report titled, “The Trend in Long-Term Unemployment and Characteristics of Workers Unemployed for More than 99 Weeks,” men and women are almost as likely to remain out of work for more than 99 weeks – 7.9 percent and 7.6 percent, respectively. Older workers also made up a larger portion of the demographic. The report states that unemployed workers who are 45 years old and older are 10.7 percent more likely to remain that way for more than 99 weeks, in contrast to those workers under the age of 35 at 6 percent. Unemployed workers of all education levels were equally likely to have been looking for new job opportunities for more than 99 weeks.

How hard is it for the long-term unemployed to find work?

An experiment previously mentioned above by Rand Ghayad of Northeastern University recently demonstrated just how hard it would be for someone who had been out of work for an extended period of time to get a job. Ghayad sent out 4,800 fake resumes at random for 600 job openings. He found that employers would rather call back a worker who had no relevant experience compared to one that had been out of work for longer than six months. While this is a simplified run down of Ghayad’s findings, it is interesting to consider.

As a recruitment professional, you and I may want to ask ourselves what value we are placing on recent employment and how it could be impacting our staffing decisions. Are there entire markets of workers who could fit a client’s needs that are being overlooked?

There is the rational fear that a worker who has been out of a job for over six months was let go by his or her previous employer because of outdated skills or is a professional liability. However, couldn’t an in-depth search into a worker’s qualifications and past with the use of recruiting software allow you to decrease the risk of this occurring?

Some recruiters are even warning the long-term unemployed away from submitting resumes. Kim Keough lost her job in July 2008. She told The Washington Post that she believed she would be out of work for a few months at most – more than three years later she is still looking for a new job.

“Recruiters have told me not to bother sending in a resume if I’m not currently employed,” Keough told the news source. “It’s damned if you do, damned if you don’t…The longer you are out of work, the more discriminatory companies get.”

In addition, could the trend of skipping over those candidates who have been out of work for a significant period have a long-term structural impact on the employment market? It just might. The Washington Post reports that dozens of states are considering legislation that would make it illegal for employers to discriminate against those who are long-term unemployed. While these proposals have not managed to pass, it’s interesting to note that New Jersey currently has a law that protects the long-term unemployed, and it’s only brought one company to action.

It will be interesting to see how the industry develops and if marketplace changes will have an impact on recruiting and hiring trends. To that end, I’d like to ask you staffing and recruiting professionals a few questions: Do you know of someone who has been discriminated against in this way? Are you using any means to seek out and re-employ this group? What other practical advice or suggestions could you offer to help solve this employment issue?

Top 3 tips for creating brand engagement

Are you in charge of your own personal brand and how it relates to your professional life? If you’re not using the tools that can easily boost your brand and help you build an army of followers, you’re failing at one primary aspect of your job as a staffing professional – networking!

As a recruiter, your job boils down to finding the individuals who will help your clients succeed. The more people you know and connect with, the more likely you are to know the professional who is best for a position your client is trying to fill.

One 2010 Satmetrix study found that brand evangelists, which is a fancy term for exuberant company or product fans, spend 13 percent more than the average customer and they often will refer a business. So, not only are these super fans spending more than the average customer, they are promoting the brand to others, reports Marketing Profs.

While you’re not selling any product, as a staffing professional you are trying to demonstrate and convince others of the value of your service. You’re trying to attain new clients and you’re trying to convince highly prized workers who may already have a job to leave their current position for a new one offered by your client. Known to us in the business as passive job seekers, these are the people you’re really after. While they are not actively searching for a new position, if you can bring them the offer or the possibility of gaining access to a position they desire, you will not only be filling the desires of your clients, but the person you helped gain a new job will most likely act as a brand advocate for you.

So, now that you realize how important it is to manage your professional image, you might be asking yourself what’s the next step for creating this “army” of fans and potential contacts to fill out your recruiting software. Here are three tips for boosting your professional brand:

1) Understand your brand image. It’s tough sometimes to pick the proposition values that you want to represent. After all, you’re an entire person and have a diverse array of interests and attributes. However, if you spread out your efforts and make your brand so varied that a fan can’t describe you in five distinct nouns or adjectives then how are you going to be easily promoted? Remember, one of the key tenants of brand marketing is ‘focus.’ Flesh out a complete idea of who you want to be viewed as by your fans. It’s a lot easier to spend time thinking about how you want to be viewed and work from scratch at the beginning than to try and turn around a disjointed or unsuccessful brand image.

2) Empower your fans. You’re not going to be everywhere and able to talk to everyone. Even if you did manage to do this with everyone you meet in person or digitally, those efforts are not going to compare to what can be done by an active fan base. Operating on the six degrees of separation, remember that connectivity and creating brand advocates will go further than anything you can do on your own. Therefore, it’s important to empower and encourage your fans. Provide them with the information they need to share your ideas or even your contact information. Invite your fans to take control of portions of your brand and watch as it grows.

3) Create conversations. As a staffing professional, you are going to meet and network with a variety of people from many different industries. Some of them will offer unique perspectives about their individual markets and these points of view can be used to create conversations amongst brand followers. Engagement is key to keeping a successful professional brand alive and current.

Finally, use all of the tools at your disposal, such as your blog and your social media networks such as LinkedIn, Facebook, and Twitter, to keep your contacts aware of who and what your personal brand stands for and how you can help them. Those contacts can then be brought into your recruiting software and thus become part of your revenue generating business.

Tracking temporary workers for Affordable Healthcare Act presents challenges

The workforce is in the middle of a substantial shift. An increasing number of employers are hiring temporary workers through the use of staffing agencies to fill positions. These individuals sometimes work full-time for set contract periods or are members of a permanent staff of part-time workers. With the Affordable Healthcare Act going into effect, tracking these contingent employees can be a challenge.

As a staffing professional, you most likely are in charge of filling numerous positions with either variety of temporary workers. However, as the various parts of the Affordable Healthcare Act come into effect, you know that tracking those contingent employees correctly will be a challenging requirement, which means your job is going to become even more detail-oriented than before.

You’re going to have to track how long a worker has been with a company, whether they qualify as a full-time employee who requires medical benefits and if adding another full-time worker is going to change the status of a company. The St. Louis Post-Dispatch reports that employers with at least 50 full-time workers must offer affordable coverage or pay a penalty.

Therefore, companies are turning toward outsourcing for specialty workers provided by another organization or increasing the number of temporary or contract employees that are on the payroll. As a staffing professional, you are most likely going to be put in charge of helping your clients decide the best course of action and how to go about managing the paperwork.

“The overwhelming majority of temporary help workers, even if they were working full-time on a weekly basis for a number of months, wouldn’t be covered because of that 12-month look-back period,” Susan N. Houseman, an economist at the Upjohn Institute for Employment Research, told the news source. She added that the rules “were written in a very favorable way for the temporary help industry.”

That boost in the temp agency is going to result in additional work for staffing workers. You’re going to have to track more workers with recruiting software that can handle the sheer volume and complexity of the workforce you are dealing with and advise clients on what’s best.

“We expect that clients that have those kinds of workers and who are daunted by the complexity of the Affordable Care Act will look to staffing firms to help them manage those kinds of workers,” said Edward A. Lenz, senior counsel for the American Staffing Association.

Why are you rejecting a candidate’s resume?

As a staffing professional, there are many reasons for you to reject a potential job candidate’s resume. But, do you know what the number one reason for rejecting a resume is?

According to an infographic from Be Hiring, the number one reason for rejecting an applicant’s resume is a typo or spelling error. That’s not some great revelation. After all, a typo or grammatical error indicates a person wasn’t paying attention or could be incompetent, which means that resume gets a first-class ticket to the trash can. Another key reason that many staffing professionals decide to forgo a candidate is that they received the person’s resume a few measly seconds after the job post was put up. This indicates that a candidate most likely did not tailor his or her resume or cover letter and may not even have spent considerable time thinking about the job requirements or the company.

Those are just some of the reasons that a candidate may never get a phone call from you or any staffing professional, but there are many more, especially as our recruiting software can help you weed out other workers with undesirable traits. Because of the streamlined approach to applicant comparisons that staffing software allows you to take advantage of, you may only need to spend a few seconds looking at a worker’s resume, which is the industry average, according to the source.

A candidate’s social media profiles are also rife with potential images or posts that make a worker undesirable, which is why more and more human resource departments and staffing professionals are making sure to include that step in a background check. According to Be Hiring, 68 percent of potential employers will find a worker’s Facebook account and explore as much as possible.

These and other reasons are why many job applicants are having their resumes passed up on a daily basis. It’s your job as a staffing professional to quickly determine if a candidate is the right person, which means a worker submitting his or her application must remain diligent about reducing potential flaws.

How to stop micromanaging your recruiters and staff employees

Do you micromanage your people or projects? You’re not alone. A lot of people tend to micromanage employees or projects for a variety of reasons. A particular project can be important for the business, your branch office is in charge of a large account or you could be responsible for a staff member who simply works in a manner you don’t understand. However, micromanaging can often cause more problems than it solves, according to some experts.

“Micromanaging is just another word for a complete and utter inability to delegate your troops or trust them to carry out your vision,” author Robert Whipple told NBC Chicago News. “[It] implies a lack of trust. The manager is not confident the employee can or will do a job correctly, so the employee is besieged with ‘helpful’ instructions from the manager on exactly how to perform tasks.”

Micromanaging takes positive attributes like paying attention to details and a hands-on attitude and makes them extreme. Now, you may not be trying to steal the glory of your workers by micromanaging, or you may just want to ensure a project gets done right the first time. However, if you don’t allow a worker to delve into a project alone, they will learn to lean on you like a crutch and you will end up stunting his or her growth as a key player in the business.

Like most things in life, moderation is key. Try to turn your obsessive need to control projects onto yourself and allow workers to handle tasks without your immediate supervision and providing feedback on every step of a process.

To curb your micromanaging tendencies, Inc.com recommends telling employees your preferred way of getting something done and to encourage workers to ask about that process so they can decide whether it’s the right option for them. If you require employees to immediately respond to emails, texts or chats, try and remember that they might be better off completing another task and just ask that workers email you when they receive a missive indicating that they will begin working on whatever tasks you corresponded about.

In the staffing industry, your workers have exceptional tools at their disposal like their recruiting software to handle their candidate sourcing and tracking. What’s more, you can also build workflow processes in the software to ensure that your ‘best practices’ for recruiting and staffing are followed. With clearly defined yet flexible workflows in place you can delegate tasks and allow your staffing professionals to do their jobs without your input. Give your employees the chance to excel and take projects on by themselves. Strong managers provide workers opportunities to succeed in the workplace, while weaker managers hoard opportunities and make sure success can be traced back to their input.

These and other strategies can help you reduce your micromanaging tendencies. Remember, autonomous workers are typically stronger employees and if your team has good recruiting software to help them get through tasks they will find the right job candidates for clients and drive your continued success – with less input from you.

How to connect with and recruit Millennials

Are you connecting to the Millennial workforce like you should to improve your recruiting? Generations, like individuals, have personalities, and Americans who fit in the Millennial age bracket have a certain way of thinking. Corporations have spent billions to identify what makes this demographic tick – so to speak.

According to Pew Research’s Social & Demographic Trends research, Millennials can be generally referred to as confident, self expressive, liberal, upbeat and open to change. This group is also more ethnically and racially diverse than older adults, less religious, less likely to serve in the military and expected to become the most highly educated generation of Americans in history to date.

Despite most from this age group starting their careers during the peak of the Great Recession, many are still upbeat about the future of their careers and their economic prospects as a whole. As a staffing professional, you can benefit from Millennials’ generally positive viewpoints about the market. Because Millennials can often be more confident in the marketplace and more willing to take a less straight-forward career path to get where they want to go, you may be able to better communicate how the position your client is trying to fill is the right solution. Studies indicate that Millennials are generally less attached to the concept of employer loyalty than previous generations and you can use this to your advantage. These workers may be expecting to hop around and play the employment field to the best of their ability, so if your client is offering an intriguing opportunity, has a great reputation, offers competitive compensation packages or has great perks, you’re going to be able to effectively communicate and market a career change.

Millennials also are often very comfortable with being in front of the public eye and self expression. According to Pew Research, in 2010, more than 75 percent of people between the ages of 18 and 29 had a profile on a social networking site and that percentage has undoubtedly grown since then. This grand use of social networking sites and blogs makes it easier for you to craft an idea about who a worker is before you ever have to contact them. Not only that, but the availability of information will help your recruiting team respond faster to client demands because you are better able to fill out and handle work-flow issues with recruiting software. If the information isn’t available online, you’re able to call or email Millennials and can generally expect them to contact you back in a speedy fashion (Millennials are, after all, attached to their smart phones greater than any other generation).

Think connections, because for Millennials, it’s all about communicating on their level. According to The Week, Millennials are making changes to the workplace – think Lena Dunham from the HBO series Girls. As a staffing professional, you can leverage overall generational trends to help you complete your staffing objectives. Millennials are generally seen as more open to change, more positive about the workforce, more adaptable, more connected and more willing to provide information about themselves – as long as the rewards comply with their need for personal freedoms, autonomy and create feelings of worthwhile productivity.

So, first consider adapting your social media profile to communicate more freely with workers that are included in this generation, learn to effectively scope out social media accounts, or “stalk” as the kids would say, and feel confident that the opportunity you’re offering them is something they most likely will jump at – or at least try for.

Is the traditional resume dead?

It’s a changing world out there for a staffing professional. It used to be common for job candidates to snail mail a paper copy of their resume to a recruiter, now everything has gone digital. You receive digital copies of candidates’ resumes, cover letters, portfolio pieces – you even store all these details and more in your mobile-accessible recruiting software that combines the information from digital and traditional resumes into one efficient portal.

However, could the job placement process be changing more than we think? Are resumes the next Dodo? Some experts think so. Jeanne Meister recently wrote for Forbes on the potential extinction of traditional resumes. She claims that companies are choosing to rely on other means than the standard skills, experience, education formulaic outline of a resume to determine what potential job candidate has the chops and innovation to really succeed.

Now, Meister doesn’t present any hard data, but she does have a few interesting examples to highlight her point. For example, Shawn McTigue posted a fun video resume to Youtube in an effort to gain Mastercard’s attention as a video resume. According to the news source, Mastercard asked all intern applicants to develop a “creative” approach to the benefits of living in a cashless society – a new campaign the company was working on.

The rest of the application process required candidates to engage with the company’s Facebook and Twitter page and submit resumes via LinkedIn.

That’s the real change – instead of filing paper, the resumes you are seeing are coming from LinkedIn and your staffing software is being populated with information from this digital resume. Candidates aren’t hampered by the one-page resume format so you’re able to get a more complete idea of who a person is and his or her work experience.

Your clients are looking for candidates who can demonstrate their expertise, and social media, blogs and other forms that show a digital presence are the way to do that. So yes, the traditional resume may not be extinct yet, but without the right digital footprint, a potential candidate’s career might be – or, at least limping.

How staffing firms can extend their social media reach (Part 1)

Is your social media campaign actively working to extend your reach as a thought leader in the staffing industry? It might be, but chances are there is something you can do to further boost the effectiveness of this marketing medium. You’re already using social media to research and gain insight into potential job candidates, why not optimize it to further manage your brand identity?

Tech Crunch reports that sharing produces an estimated 10 percent of all internet traffic and 21 percent of referral traffic to sites from search and social. According to a study done by ShareThis, Starcom MediaVest Group and Rubinson Partners, 38 percent of link sharing channels originated with Facebook, 34 percent by hyperlinking on blogs, 17 percent by email and 11 percent with Twitter. It’s not hard to conclude then that your content and overall social media strategy needs to be developed to facilitate sharing.

Here are five ways you can extend your social media reach:

1) Share useful, informational and funny content. What gets a person to click on a link? With so many options on the web, you need to display and share the best content possible. You can’t just promote your presence on social media, you have to contribute something that is worth following. Your Facebook and LinkedIn posts and Tweets need to consist of valuable, engaging content. Industry news, funny GIFs and instructional materials can boost your engagement on the web and have your followers spread your brand by pressing the share button. People aren’t going to follow your brand because you are promoting a new product – they want to get something useful out of following you. If you don’t provide your social media audience with engaging content, you may soon find they are tuning you out and will soon click the unfollow button.

For example, there are plenty of people looking for work in the United States – even if they already have jobs. Passive job seekers are casually monitoring job boards and social media networks to see if an opportunity crops up. By sharing the positions you are trying to fill and a link to follow for more information, you could be gaining a potential job candidate who is ideal for a position you are trying to staff. Once they’ve made contact with you, your recruiting software can track their progress throughout the application process. This entire ball started rolling because you began sharing useful information on your social media account – leveraging the tool to help you accomplish your job.

2) Strategize your link placing. According to ShareThis, different social networks have different link clicking rates. Each link shared on Twitter receives roughly 4.8 clicks, Facebook links get 4.3 clicks and email only attains 1.7 clicks. You still want to share all of these links on the various social media and digital platforms you have, but make sure to vary your taglines and the meta-data. Auto-populating networks using a social media manager is one of the big no-nos. If your followers are dedicated, they are going to be watching you on Twitter and Facebook and will see that you shared the same content in the same exact way without customizing it for the platform.

3) Add social sharing buttons. Are your social sharing buttons easily accessible? If they aren’t, you could be losing out on a significant number of organic marketing opportunities. Place social sharing buttons on all of your content so that you are enabling your audience to share your content with their personal networks and increase your potential reach. The potential clients and job applicants, and even other staffing industry professionals that you could reach, can increase if you include individual sharing buttons for each blog post, infographic or account.

Three reasons why it’s important to talk to your contingent workers

Do you believe it is important to regularly talk to your contingent workers? Well, I don’t know how you personally feel about the matter, but I’ll give you three reasons why I believe it’s an important part of the job. For a staffing professional like you, I know that taking the time to chat to a worker who isn’t being prepared for an interview may not always be your top priority.

First, while happiness in the workplace is largely an inside matter and not in your control, by talking with a person about his or her role at a company you can learn important information and potentially help make an individual view his or her job more positively.

Regularly calling the contingent worker that you placed will make them feel valued and boost morale. This can help a worker view his or her experience more positively and determine how you score them in your recruiting software database as a viable option for a future assignment.

Second, as a staffing professional, you can also gain valuable insight into the inner workings of an organization by regularly communicating with a worker you placed. Consider the merits of learning how a client’s organization works from the inside – you might glean details that could help you staff other positions with the right candidates.

Third, the time you spend talking to your contingent employees can also pay off in their perceptions of you and your staffing and recruiting firm. The more that you reinforce the positive nature of your relationships with them, the more likely they are to refer their friends and acquaintances to your firm. And as you well know, referrals are often the most valuable source for candidates and contingent employees.

So, spend a little time on the phone with your contingent workers, and reap the benefits.

The shift toward a contingent workforce will have a long-term impact

The job market is changing – that’s no surprise. The recession made its impact felt across nearly every sector of the workforce. However, one of the greatest alterations to the workforce accredited to the recession didn’t even begin to pick up speed in the mid-2000s. The presence of contingent professionals in the workforce has been growing since the mid-80s.

However, as we’ve all experienced, the growth in contingent staffing is definitely one of the more lasting impacts of the recession. It prompted a strong increase in the percentage of workers who claim to be part of this less-traditional workforce. CBS News reports that the increase in the number of contingent workers in the nation signifies a historic shift from the traditional, long-term employment opportunities that most individuals sought out – especially amongst the middle class.

Because of the growing presence of contingent workers amongst professionals, companies have more flexibility. CBS News reports that 40 percent of employers plan to hire temporary workers in 2013 – and out of that number, 42 percent want to turn those contingent workers into permanent, full-time employees. The contingent workforce is expected to grow to 23 million over the next five years – up from the current 17 million.

“What’s changed in the last 20 years is that there’s been an unraveling of job security in the labor market, as well as a diminishment of benefit packages and a deterioration of stable, reliable wages and promotion pathways,” Katherine Stone, a labor specialist and law professor at the University of California, Los Angeles, told  the news source. “There’s been a really fundamental shift in the nature of employment – it’s a sea change. Whether you’re talking about the expanded use of short-term employees, temporary workers, project workers, contractors or on-call workers, the use of workers who don’t have regular jobs has increased a lot.”

This switch has prompted a change in perception in both employees and employers. Many workers are no longer expecting to gain or keep permanent positions. However, this situation is hardly like a bad dating sequence, as employees are finding that mobility allows them to pursue the projects they wish to work on and the companies they want to work with.

“The perception has shifted,” Stone said. “You see that with younger people who are entering the workforce. There’s a change in employee expectations of what the labor market has to offer them.”

For companies, the change has created both positive and negative net results. According to the U.S. Department of Labor, human resource professionals are working hard to keep up with the changes in the makeup of the workforce. After all, unlike you staffing and recruiting agency professionals, an HR department isn’t outfitted with specialized recruiting software that has been designed to recruit, comb, grow, track and manage candidates for short or long term projects or assignments – especially at the volume that is being seen in the current marketplace.

You know how to make the strategic contingent staffing choices that will boost a client’s performance. Instead of looking at the problem with a set perspective, you’ve cast your recruiting net wide and have a variety of tools at your disposal to make your processes cost-effective and productive. You know that the average worker may not be likely to stay in a position for long, even if he or she is hired to fill a permanent position. So, you find the professionals that can come in and have a positive impact right away.

You can select the right worker for the job because you know how to effectively manage contingent professionals and can track them using staffing software as they grow and move throughout their career.