Five Marketing Tips to Promote Your Company’s Career Site
Utilizing your company’s career site is a great way to incorporate free job postings in your recruitment strategy. There is a lot of information on the web about creating the perfect job posting, but how do you get needed web traffic on your site to view them? Your agency’s online source of open opportunities is a centralized location where engaged candidates can easily check and apply for jobs and can potentially be a cost-effective advertising method. However, without frequent site visitors it can be difficult to maintain applicant flow from your career page alone. By implementing the below marketing tips, you can help drive traffic to your company’s job site without a hefty advertising budget.
Send emails on a regular basis alerting passive candidates of current opportunities. This will position your staffing agency as a continuous source of available opportunities and keeps your brand at the forefront of candidates’ minds when actively searching for new jobs.
When a job seeker uses Google to search for opportunities in his or her local area, ideally your website appears on the first page of the search results. This is accomplished through developing and implementing an SEO strategy. The many benefits of an SEO-friendly job posting contribute to your overall site’s search rankings. By creating new site content regularly, implementing keyword strategies and ensuring meta titles and descriptions are well constructed, your agency’s website will have the basics needed for competing with other companies for better online visibility.
When used effectively, social media can help develop a community that’s dedicated to your brand and what your business offers. Some staffing agencies use platforms like LinkedIn, Twitter and Facebook as job feeds, which is a risky approach. If your company’s career site is updated with new opportunities as they become available, advertising each individual position on social media can be repetitive work for your team and does not resonate with brand followers who are not in the market for a new position. Instead, look for ways to visually personify your agency while continuously reminding followers to check your website for new job postings. Ideas for this approach would include:
- “We’re always looking for night owls interested in 3rd shift positions, check our site frequently for any opportunities near you!”
- “Welcome to our new recruiter Emily! She might call you if you’re a qualified applicant for one of the positions listed on our website.”
- “We’re gearing up for seasonal jobs this holiday season, keep an eye out for overtime opportunities on our website!”
Submit your site to job posting aggregators
Job aggregators collect job posting URLs on one site so job seekers can view multiple opportunities at once, such as Indeed and Simply Hired. You can submit XML files to these types of sites provided from your IT department or recruitment software provider. Your company’s job postings will perform better with a SEO-friendly URL, contact us today to learn more about how our digital job posting solution will give your staffing agency this type of advantage!
Driving continuous traffic to your company’s career site ultimately can help save time on sourcing for hard-to-find talent. If your recruitment software is not designed to keep your teams efficient and help improve candidate engagement, contact us today to learn more about how our staffing technology solutions can help make your staffing agency more profitable!