Erecruit™ Unveils New Brand Identity and Website
Company Debuts New Corporate Brand and Website Highlighting the Staffing Firms Who Bring the Software to Life
Boston, MA – Feb. 2, 2017 – Erecruit, the leading innovator in enterprise staffing software, VMS and onboarding solutions for large staffing firms and employers, today launched a new brand identity and redesigned website. The rebranding builds upon its software heritage and showcases Erecruit’s commitment to drive staffing firm performance by automating the business processes and delivering the analytics that make enterprise staffing firms more responsive, efficient and profitable.
“Erecruit has evolved a great deal since Judd Hoffman and Danko Fatovic joined forces to fill a gap in the enterprise staffing software landscape by offering a solution that truly matched the needs of large staffing firms,” said Dave Perotti, Chief Executive Officer, Erecruit. “The new brand reflects what we’ve become since 2009 – the undisputed leader in staffing software that powers the world’s most successful enterprise staffing firms.”
This news comes on the heels of Erecruit’s announcement of reaching its second consecutive year of triple digit revenue growth, reporting more than 100% year-over-year revenue increase in both 2015 and 2016.
The new brand identity and website reflect both the evolution of the company’s strategic vision as well as its ongoing commitment to the future.
- The new branding introduces distinctive graphics, a bold color palette and a new company tagline, “Expect Exceptional.” This tagline reflects the company’s laser-focus on anticipating the needs of the ever-changing staffing market and delivering solutions by experts for experts.
- While the brand and tagline have changed to better represent what the company aspires to, Erecruit’s value proposition remains the same; the combination of the industry’s top enterprise staffing platform, exceptional customer engagement and deeper industry expertise remains unique, and enables us to solve the industry’s toughest problems.
“Since Erecruit is the leading innovator in staffing software, our goal was to elevate our new brand to reflect our progress and continued momentum,” said Judd Hoffman, Vice Chairman & Chief Revenue Officer, Erecruit. “The new brand and photo imagery features real people interacting in a metaphorical working environment and exemplifies Erecruit’s position as the front-running software provider in the enterprise staffing space.”
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