Today, recruitment is about far more than fast access to candidate information. In the third and final instalment of this blog series, Toby Conibear, European Business Development Director, Bond International Software, looks at how the CRM should play a vital role in areas such as business management, efficient resourcing and achieving business value with best practice.
As we know, company performance cannot be improved without effective measurement. Given the increasingly competitive environment within the recruitment industry, it is essential to understand how teams and individuals are performing across the organisation – from tracking the activity of new starters to showing targets on screen to incentivise teams and monitor the way leads are shared.
If individuals are to be measured on performance, however, the onus is on the business to maximise productive time and minimise unproductive admin. CRM features such as real time dashboards deliver fast access to information, which in turn reduces the overall time consultants spend on administrative tasks, freeing time to focus on productivity and revenue generation.
Tightly integrating the CRM front-office system with the back-office system can also support efficient business development and resourcing. Improving information accuracy and streamlining processes to ensure compliance and drive down costs. Automated client invoicing, for example, can drastically improve cash flow, while the use of online time and attendance ensures hours worked by temporary and contract staff are accurately recorded.
Achieving recruitment best practice is no easy task but can be made much simpler by embedding a CRM within every business process in order to:
- Build and retain the company’s Intellectual Property.
- Support business development and maximise opportunities.
- Measure performance and drive continual improvement.
However, best practice is not a given. Organisations need to continually assess and review opportunities to streamline processes, improve information sharing and exploit continual innovation. Companies continually extending the way the CRM is used across the business are transforming effectiveness, boosting competitiveness and adding business value.